Celebrating The Success Of Our Nation’s Food Production Capabilities
By: Doug Busselman, Executive Vice President
When the Food-Check Out project first began it had an emphasis of showing the affordability of our country’s food supply. The event was timed out to demonstrate in terms of the calendar how quickly the average American family would earn enough income to meet the requirements of purchasing their entire year’s needs. Although our food bill continues to be an extremely affordable part of our budgets the current economic conditions are requiring an even broader set of needs to be met.
In celebrating 2010 Food Check-Out Week, the American Farm Bureau Federation Women’s Leadership Committee is working to go beyond just letting consumers know the benefits of our country’s food production system. This year’s project “Stretching Your Grocery Dollar With Healthy, Nutritious Food” is aimed at equipping food buyers with the information they need to use their food dollars for maximum results.
Drawing attention to and recognition of the accomplishments of those involved in our nation’s food production is still important, as was noted by United States Secretary of Agriculture Tom Vilsack.
The work of building relationships and presenting information which offers a more complete understanding of the contributions made by farm and ranch families extends beyond a single week in February, but since we’re in Food Check-Out Week 2010 – let’s take stock of how fortunate we are to have the system we have, providing affordable, safe, nutritious food supplies with an abundance and variety unsurpassed anywhere else in the world.
When the Food-Check Out project first began it had an emphasis of showing the affordability of our country’s food supply. The event was timed out to demonstrate in terms of the calendar how quickly the average American family would earn enough income to meet the requirements of purchasing their entire year’s needs. Although our food bill continues to be an extremely affordable part of our budgets the current economic conditions are requiring an even broader set of needs to be met.
In celebrating 2010 Food Check-Out Week, the American Farm Bureau Federation Women’s Leadership Committee is working to go beyond just letting consumers know the benefits of our country’s food production system. This year’s project “Stretching Your Grocery Dollar With Healthy, Nutritious Food” is aimed at equipping food buyers with the information they need to use their food dollars for maximum results.
Drawing attention to and recognition of the accomplishments of those involved in our nation’s food production is still important, as was noted by United States Secretary of Agriculture Tom Vilsack.
The work of building relationships and presenting information which offers a more complete understanding of the contributions made by farm and ranch families extends beyond a single week in February, but since we’re in Food Check-Out Week 2010 – let’s take stock of how fortunate we are to have the system we have, providing affordable, safe, nutritious food supplies with an abundance and variety unsurpassed anywhere else in the world.

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