Paying Tribute To Those Who Contribute To Improving Environmental Quality

By:  Doug Busselman, Executive Vice President

With Earth Day 2010 just around the corner (April 22), we need to be prepared to give special recognition for those who make a difference in improvements in the quality of our environment.

This year’s Earth Day celebration marks the 40th anniversary of the Earth Day idea, giving recognition to the priority of how important it is for taking care of environmental matters.

The group of people we are most interested in drawing attention to, for their daily work to enhance and improve our environment don’t just advance the cause with bumper stickers and group rallies.  They participate directly in making things better with natural resources like land, air and water.

Their contributions not only influence the quality of our environment for the community as a whole, but also play a significant role in preserving their own economic interest and long-term viability.   This group’s value system is based on a commitment to natural resource stewardship which goes beyond catchy phrases and advancement of things others should be doing to fit into a correctness blessed by self-proclaimed true believers.  

This direct participation has included real-world actions like the enrollment of 34 million acres of their own property into the voluntary Conservation Reserve Program – the largest public-private partnership for conservation and wildlife habitat in the U.S.

We invite you to get some more insights into the work that this special group of contributors have to offer to improving the quality of our environment by clicking here .

Over the next few days we hope to add to this case for celebrating the advancement of real life improvements and actual benefits that go beyond the hype of presenting a green glow for public relation purposes.  Stay tuned!
 

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